Mother's Day is fast approaching. As in years past, people face shopping for Mother's Day gifts with equal measures of excitement and dread. It’s exciting to anticipate the fun of sharing time and gifts with loved ones and friends in happy celebration. Dread comes with fearing the gifts chosen might disappoint or not live up to those heightened expectations.

So the question becomes what makes for the best, most meaningful, emotionally-expressive gift? Here are three rules for selecting the best gift based on psychology, followed by one gift idea at everyone’s fingertips that perfectly satisfies each rule: a custom-framed photograph.

Rule Number One: Give Something You Both Share And Enjoy

Psychological studies show that gifting’s aim is to strengthen the emotional bond between the gift giver and the gift recipient. As your mother said, “It’s the thought that counts,” and a gift that has special meaning to both the gifter and the giftee means the most to both.

“If you have something in common with somebody, get something that shares the same affinity,” advises the University of British Columbia psychology professor Elizabeth Dunn and co-author of Happy Money: The Science of Happier Spending.

A photograph of a shared experience is just that and Art To Frames is here to help!

Rule Number Two: Give Something That Lasts

Researchers also find that the gift recipients most value a gift they can enjoy over time. While gift-givers want the moment of opening a present to be memorable, a gift that lasts and the recipient can enjoy over and over again is most meaningful.

“When givers give gifts, they’re trying to optimize the moment they give the gift and see the smile on the recipient’s face right in that moment,” says Jeff Galak,  an associate professor of marketing at the Carnegie Mellon Tepper School of Business “But what recipients care about is how much value they’re going to derive from that over a longer time period.”

A custom-framed photograph on display lets the recipient enjoy your Mother's Day gift every day for years to come. It lasts.

Rule Number Three: Give A Memory

In a study entitled “Experiential Gifts Foster Stronger Social Relationships Than Material Gifts,” led by Cindy Chan, assistant professor of marketing at the University of Toronto, the researchers investigated the relationship strengthening effects of different types of gifts: material objects or experiences. Experiential gifts won.

The researchers conclude: “The relationship improvements that recipients derive from experiential gifts stem from the intensity of emotion that is evoked when they consume the gifts, rather than when the gifts are received.”

The consumption of experiential gifts they refer to includes not just participating in the experience while it is happening, but the greater emotional effects when the memories of the experience are recalled. If doing the experience is good, then remembering the experience is better. That is because memory is selective. People tend to embellish remembered good times to make them even better and cancel out any negatives associated with the experience.

Need proof? Think about any accomplishment you made after working hard for it, like climbing a mountain, running a 10K race, or getting a new job. What stays in your memory is the thrill of achievement, like the view from the mountain top, the exhilaration at the end of the race, or the excitement of walking into your new workplace. All the work and effort are quickly forgotten, but the happy memories remain.

Photograph Checks All The Boxes And A Custom Frame Is The Beautiful Wrapping

Most everyone carries an entire photographic library right in their pocket: on their smartphone. Every picture is a memory of people, places and experiences shared. Taking a photograph out of your phone and turning it into a custom-framed print makes a perfect gift that will strengthen your connection with mom.

Every time they look at that framed picture, they will be reminded of you and your relationship. By presenting it custom framed, not just as a digital photo shared on a device, the memory, and its meaning will last a lifetime. It becomes real.

Custom-framing a picture makes any picture extra special because the frame and presentation are personalized by you for the gift recipient. And even the picture itself can be customized through cropping or other digital enhancement. It can be printed on canvas to look more like a piece of art than a photograph. And one photograph can be combined with others to create a collage of memories in a single frame.

Perhaps the best part of choosing a custom-framed photograph as a Mother's Day gift is how easily it can be done. You can upload your photograph or photographs right from your smartphone to Art To Frame's online custom-framing service that allows you to design your frame package right on the screen. 

Special To Give, Special To Receive

Every Mother's Day finding the right gift for mom is a challenge. This year it may be even more meaningful since life is starting to return to normal. And with many mother's day celebrations being done in person, the gifts you give must carry the message of your love and care.

What better way to do that than to give the gift of a shared memory that your gif recipient can enjoy for years to come. And you’ll enjoy giving a custom-framed photograph too by scrolling through your photo library, selecting just the right image, and customizing the frame.

The custom-framed photographs you select for each individual on your list will be a unique, irreplaceable gift that will be cherished for years to come, special to give and special to receive.